Profit Snack
𩲠The founders who stripped down in public to build a $1 billion company
In a world where big banks controlled global money transfers, two founders knew they had to stand out. So, they hit the streets in their underwear, pulling off a legendary stunt that exposed hidden fees and challenged the financial system. "Banks have been overcharging customers for decades. We wanted to call them out in a way no one could ignore." â Kristo Käärmann, Co-Founder of Wise Hereâs whatâs banked up for todayâs issue: How you can reach millions of eyeballs without spending a single...
đĽ¤How this âkitchen experimentâ became a supermarket staple
In 2018, a gut health soda with a niche following faced a choice: stay small or compete with beverage giantsâwhat followed was a rebranding gamble that redefined the category. "We were able to get TikTok on really early as a brand. I think we were the first ones to just be real." â Allison Ellsworth, Founder of Poppi Hereâs whatâs poppi-ing in todayâs issue: How a kitchen experiment turned into a Shark Tank success story. The bold rebranding decision that made Poppi a household name. The...
đŠ¸Why the NYC Subway tried to ban this companyâs ads
Today we look at Thinx, the period-proof underwear brand that turned taboo into triumphâfacing down skeptical investors, subway ad bans, and a culture unwilling to talk about menstruation to build a $50 million movement. âThe first reaction from investors was, âWhy would anyone talk about this?âââ Miki Agrawal, co-founder of Thinx Hereâs what youâll learn: How Thinx turned âunmentionableâ into marketable. The controversial advertising campaign that NYC wasnât ready for. What made traditional...
đ The rise and revolution of Keurig
đ The Rise and Revolution of Keurig đ The Rise and Revolution of Keurig Before the 1990s, making coffee was either a commitment to brewing an entire pot or a trip to the cafĂŠ. There was no in-between. This all began to change in 1992 when Keurig, a Massachusetts-based startup, launched its single-serve brewing system. Keurig started as a solution to office coffee waste, promising fresh, single-serve cups brewed in seconds. What began as a niche product soon grew into a household staple, with...
đĄ Dyson's secret to building a $9B brand
đĄ How To Build A $9B Brand đĄ How To Build A $9B Brand Most of you know Dyson â The âre-inventors of everyday essentials.â Today, Dyson is worth over $9B and is synonymous with cutting-edge technology in vacuums, fans, and hair tools. But just over 30 years ago, Dyson was a simple dream of a struggling engineer working out of his backyard. Now, Dyson is a household name that revolutionized not just one, but several industries. How did James Dyson do it? Hereâs what we got for ya: đ From...
đ° Turning $120 leggings into a lifestyle
đ The Worldâs Comfiest Status Symbol đ The Worldâs Comfiest Status Symbol Would you pay $120 for a pair of leggings? No? What if they promised to "change your life"? Still no? In 2008, you wouldnât have been alone. Back then, most people dismissed Lululemon as a niche yoga brand with overpriced products. And yet, today, Lululemon is one of the most profitable athleisure companies in the world, pulling in $10B in annual revenue with a devoted fan base willing to pay premium prices for their...
đ The rise of the $5B ring
đ The Rise of the $5B Ring đ The Rise of the $5B Ring By now, having a watch that can track your steps is old news. But what if I told you there is a ring that can track your sleep, activity, and stress levels. Yep, you read that right. Oura Ring's Website The Oura Ring isnât just a fitness tracker; itâs a $5B wellness giant that has reshaped how we approach health. And itâs fashionably disguised as jewelry. In just a few years, the Oura Ring has gone from a niche gadget to a mainstream...
đ¸ How Notion built a $10B business in 10 years
đ¸ How Notion Built a $10B Business in 10 Years đ¸ How Notion Built a $10B Business in 10 Years In just a decade, Notion went from a small startup with big dreams to a global success, now valued at over $10B. Whether itâs entrepreneurs managing to-do lists, students organizing notes, or large teams coordinating big projects, Notion has become the go-to productivity tool. So, what sets Notion apart in a competitive market? How did it grow into a 100M user business? And most importantly, what can...
đ¸ From $100K to $20M
𼤠A New Kind of Soda 𼤠A New Kind of Soda This soda brand turned a $100,000 investment into $20M a month. If youâve been anywhere near a grocery store, social media, or health food aisle recently, youâve probably spotted Olipop. With its colorful cans and nostalgic soda-inspired flavors, this new soda has carved out a sweet spot between taste and wellness. Olipop isnât just another soda. Itâs a prebiotic drink disguised as a flavorful soda. And it arrived at the perfect time, as people look...
đ HubSpotâs Flywheel Effect
đ The HubSpot Playbook đ The HubSpot Playbook A few months back, I stumbled upon HubSpot, the company that transformed modern marketing. Little did I know, their approach reshaped how businesses attract, engage, and delight customers forever. HubSpotâs philosophy isnât just a methodâitâs a movement. HubSpot invented âinbound marketingâ and turned it into a $38B business by creating an industry from scratch and dominating it. If youâre curious about growth and innovation, buckle up. Today, Iâm...